F.W. Rueckheim didn’t set out to change how America sells snacks to children. A German immigrant working in Chicago after the Great Fire of 1871, Rueckheim built a modest popcorn and candy business ...
It was on Feb. 19 of that year that someone came up with the idea to put a small "prize" in each box as a promotion — and sales boomed. Previously, prizes or coupons were only included in random boxes ...
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