Eight seconds on a bull has always been about instinct, not data. That's starting to change, as artificial intelligence moves ...

The biggest organizing body in rodeo, the Professional Rodeo Cowboys Association, has all but decided to move its ...

In a nod to the stock show and rodeo's cowboy origins, the Western Heritage Weekend in downtown San Antonio includes a cattle ...

The future of the Professional Rodeo Cowboys Association campus in Colorado Springs was uncertain Tuesday after the board ...

The rodeo stars shot out of the gate at the 51st Busch Light Cowboy Downhill on Monday. Instead of spurs, the cowboys and ...

Cowboys of Color will ride without its founder Cleo Hearn, honoring the rodeo legend who spent more than 50 years spotlighting the diverse history of the American West.

The Professional Rodeo Cowboys Association (PRCA) Board of Directors approved a non-binding memorandum of understanding to seriously consider relocating the organization’s headquarters, along with the ...

Rise and shine, it’s officially rodeo season. The San Antonio Rodeo's Cowboy Breakfast happened this morning, January 30, ...

Cody city leaders have invited the Professional Rodeo Cowboys Association to visit the "Rodeo Capital of the World" as the ...

February at The Pearl promises a vibrant blend of South Texas traditions with its first Cowboy Heritage Festival, live music, and festive Valentine's events.