Leadership is defined as the ability of an individual to influence, motivate and enable others to contribute toward the effectiveness and success of their organizations. Notwithstanding that ...

Geographic location is often the first point of contact that customers, employees, and stakeholders have with a company. It sends a message about the company’s values, target market, and business ...

Today’s consumers want the brands they love to be transparent and take stands that matter, and smart brands are responding. The Fast Company Executive Board is a private, fee-based network of ...

Every year companies spend vast sums of money and time on corporate brand development and brand communication. Unfortunately, the sad truth is that most corporate brands are failing to stand out from ...

When you wake up in the morning, who are you? If you answer anyone other than your given name, you might need a psychiatrist. Kidding…kind of. But, in all seriousness, entrepreneurs need to pay ...

In a previous article I provided information about your role as a leader and how to build employee engagement in support of brand-building. That article emphasized the importance of helping your ...

Everforth will serve as the parent company of ASGN brands Apex Systems, Creative Circle, CyberCoders, ECS, GlideFast and ...

This year we saw some major changes to several Big Pharmas’ names, logos and corporate branding and alongside this a slew of biotechs decided to change their names completely. Can we expect this to ...

Though corporate naming rights are nothing new for arenas and stadiums across the United States, this will be the first time ...

When we talk about product branding, we are talking about the marketing of a specific product without making the focus of the marketing the company. The product is at the front and center of all ...

The Italian aperitivo brand was honored for the rebranding project of its historic bottle, renewed in the spirit of tradition ...