On Wednesday, March 4, Consumer Reports sent a delegation of staff members to Duke for a panel on the newly released “Test, Inform, Protect: Consumer Reports” archive. What followed was an interesting ...

COVID-19 fundamentally changed the way people shop and interact with brands. As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to ...

If consumers don't like a product, they won't buy it. Testing with sensory panels can help determine consumer liking, so what kind of sensory panel should manufacturers go for? While manufacturers are ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) is proud to announce the launch of its newly expanded Omnishopper panel—the largest, most representative consumer panel in the world. With 250,000 highly ...

NielsenIQ is going deeper with its consumer research. The firm just unveiled an expanded “Omnishopper” panel solution that taps 250,000 engaged shoppers resulting in the capture of more than 8 billion ...

News in brief: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok Meta has begun to test ads on its Threads platform “with a handful ...