Yes, red is the most popular vehicle color for men, and women like silver more than any other color, according to a study by iSeeCars. It’s hard to make perfect sense of the study, which explores ...

The latest iSeeCars Color Study shows colorful cars are half as popular as they used to be, with grayscale colors moving from 60 percent to 80 percent of market share between 2004 and 2023. This study ...

Primate species with better color vision are not more likely to have red skin or fur coloration, as previously thought. Primate species with better colour vision are not more likely to have red skin ...

A recent study finds that color vision evolved in animals more than 100 million years before the emergence of colorful fruits and flowers. And there has been a dramatic explosion of color signals in ...

Subtly different brain areas light up in response to viewing certain colors, a new study suggests. Ylanite Koppens via Pexels Have you ever argued with someone over the color of an object? “No, that ...

A University of Jyväskylä dissertation shows that a background in visual arts shapes how the brain processes color.