A lot of Americans want to lighten their skin. Skin lightening, also called whitening or bleaching, is a multibillion-dollar industry with products that can damage the skin and that, researchers say, ...

Add Yahoo as a preferred source to see more of our stories on Google. A new study found skin lightening to be prevalent among people of color in the U.S. (Illustration by Victoria Ellis for Yahoo; ...

Beauty standards are disproportionately placed on women, but colorism often cuts deeper for dark-skinned women. These dynamics in dating subtly reinforce the idea that desirability depends on ...

Please provide your email address to receive an email when new articles are posted on . Skin lightening agents are reportedly used in more than 20% of individuals with skin of color. Many individuals ...

· Colorism – system of inequality that views lighter skin as more beautiful and advantageous – motivates skin lightening · Users aren’t aware of adulterated ingredients in over-the-counter products ...

(The Root) — The latest installment of CNN’s docuseries Black in America asked the question “Who Is Black in America?” and examined the issue of colorism: bias based not just on race but also on ...

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