This color illusion works by exploiting how your visual system handles color memory — stare at an image long enough and your retinal cells get fatigued, causing you to see phantom colors in a ...

This trippy image appears to be a pigment enigma. Puzzle lovers are straining their brains over this optical illusion, which reportedly fools the viewer into thinking that they have gone colorblind.

So I've read in more than a few places that color doesn't exist outside our heads, it's just wavelengths of light. That our brains are the things that make color, same with sound (which is just ...

The Internet erupted in an energetic debate yesterday about whether an ugly dress was blue and black or white and gold, with celebrities from Anna Kendrick (white) to Taylor Swift (black) weighing in.

This optical illusion reveals how a person’s brain can change the color of the objects that they see. Experimental psychologist and artist, Akiyoshi Kitaoka, from Kyoto, Japan, posted a clip of the ...

Perception researchers have long known about the structural and functional features that differentiate our central vision from our peripheral vision. The central (or foveal) region of our retinas are ...

A color illusion that strongly induces color contrast effect has been found by a research team at the Toyohashi University of Technology Department of Computer Science and Engineering, and Electronics ...

Add Yahoo as a preferred source to see more of our stories on Google. Last August Hinnerk Schulz-Hildebrandt noticed something strange while he was looking at a flight map on his phone. As his eye ...

Illusions like these mess with the brain's visual processing system, making viewers see things that aren't there in reality. | Credit: Eva Almqvist via Getty Images Optical illusions play tricks on ...

UK-based contact lens retailer Lenstore is bringing new meaning to the phrase optical illusion with an image that asks a seemingly simple question of people who can perceive hues without any ...