Opinions expressed by Entrepreneur contributors are their own. Cognitive biases are systematic judgment errors. They are born of flawed reasoning, and that flawed reasoning can cause you to ...

When you come across articles about human decision-making, whether in the popular press or scientific literature, the probability is high that the expression "cognitive bias" is likely to be used. In ...

The COVID-19 pandemic may have placed public health and personal well-being in the spotlight in ways never experienced before. But the fourth edition of Wunderman Thompson Health’s Health Inertia ...

Cognitive shortcuts (or heuristics) and their consequent psychological and behavioural biases can profoundly affect and shape the judgments and decisions we make in our everyday and professional lives ...

Diagnostic errors affect approximately 12 million U.S. adult patients each year, according to a 2011 study published by the U.S. National Library of Medicine. Such errors could harm patients and also ...

Drawing incorrect conclusions, based on ill-conceived heuristics, can lead to bad decision making. This is cognitive bias. Researchers have identified an enormous range of cognitive biases that can ...

Once again, vaccines are in the news. On February 20, The New York Times reported that the number of measles cases in the United States has soared to more than 120. This report comes just days after ...

In the fall of 1969, Amos Tversky and Daniel Kahneman—two rising stars in the psychology department at the Hebrew University of Jerusalem—formed a formidable friendship that would change how we think ...

You are alone sitting in a carriage on a train late at night. You are tired, but try to stay awake. The graffiti offer a mild distraction, but you’ve read it all before, nothing new. Your laptop bag ...

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs face many external challenges in their work, but some of the most treacherous obstacles they may encounter are the tricks ...

Romantic relationships can be incredibly enriching and satisfying experiences, yet they often involve intricate dynamics and hurdles to overcome. A critical barrier many couples encounter in ...