This release also introduces a concept Discuss is calling vibe coding for market insights. Borrowed from software development, where AI turns natural-language instructions into code, vibe coding in ...

Coding Use a systematic approach to code and categorise the data, identifying common patterns or themes. Consider using both inductive and deductive coding techniques to capture emergent themes as ...

Axial Coding Axial coding, the third phase of qualitative analysis, specifies dimensions of selective codes. These sub-codes assign properties based on observed response patterns.