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It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

In South Korea, National Geographic and even Lockheed Martin are among the U.S. brands that have been resurrected or ...

The company’s name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become an unlikely retro fashion statement. Ser Wei Kam, 28 (top left), and her ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...