Founder Alice FresnelI designs clothes that Parisian women actually want to wear, and now she's taking that concept global.

I love the (somewhat stereotypical) French girl style. The simplicity, the balance of modern style with timeless classics…it is what I try to emulate in most of my every day wardrobe. Leaning into ...

“French style is a mix between femininity, boldness and conservatism.” says Bance. “Hear me out. We love a sensual flowery dress, but we would (almost) always buy it mid-length and with enough ...