Churn management is an essential element of maintaining any business, but it is especially critical at a time of economic uncertainty. While it should be top of mind for any revenue leader, it is ...

Most customer support organizations are built to serve the loudest 10% of users — the ones who open tickets. The greater risk lies with the silent majority who encounter friction, say nothing, and ...

The subscription model forms the backbone of the revenue streams of many Software as a Service companies. In fact, more than 90 percent of software providers expected to migrate to a ...

Churn gets a lot of bad press. Yes, it is complex and confusing, but as a metric, it is helpful. In the early stages of building a company, churn gives you quick feedback, which other metrics seldom ...

Oracle's quarterly CX release keeps analysts on our toes - and this quarter was no exception (Oracle Live: Quarterly Update on Innovations for Advertising and CX.- May 2021) With Oracle's May 2021 ...