As many medium-size and direct-to-consumer (DTC) brands have discovered, performance advertising on platforms like Meta and Google can be instrumental in driving growth. These self-service platforms ...

A closed-loop attribution solution from a managed services provider, designed for the automotive industry, is providing a link between connected TV (CTV) ad exposure and sales. Strategus, a ...

New Specification Enables Programmatic Trading Of Emerging CTV Formats With Greater Clarity And Efficiency; Open for Public Comment Until June 5, 2026 NEW YORK, May 6, 2026 /PRNewswire/ -- Today, IAB ...

Ad tech M&A is back, baby. Earlier this month, four major ad tech deals captured headlines in just as many days. T-Mobile bought Vistar Media; ecommerce marketing company Rokt acquired customer data ...

Advertisers love a reason to flex their creativity and deliver impactful messages to their audiences. This February brings three such opportunities: the Winter Olympics, the Super Bowl and the NBA ...

The allure of CTV is undeniable: It combines the broad reach and brand presence of traditional television with the precision of digital targeting. Yet, as advertisers venture into this new channel, ...

India’s advertising landscape is undergoing a seismic shift as Connected TV (CTV) rapidly becomes a preferred medium for brands aiming to reach digitally engaged audiences at home. Spurred by the rise ...

Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...

Ad-tech company Perion has introduced a new ad format for connected TV (CTV) called Stay Live that dynamically integrates brand ads into live events, according to details shared with Marketing Dive.

Although connected TV (CTV) impressions continue to grow -- now comprising 17.9% of time spent viewing in 2024 versus the year before -- CTV advertising spend is only 7.4% of total media spend, ...

With the 2024 general election season in its final weeks, political ad spending will likely reach $11-12 billion, a significant increase from the 2020 cycle. Historically, politics has heavily relied ...

AdClarity, the ad-intelligence platform owned by Tel Aviv-based BIScience, has expanded its connected TV coverage into Canada as part of a broader rollout across 20 markets. In a recent release, the ...