Since implementing Facebook’s Conversion API, Thinkster’s match rate – aka, the percentage of sales it can attribute back to a Facebook ad campaign – increased to more than 90%, which was more in line ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout.

Making Use Of The Facebook Conversions API (CAPI) Another effective method for pivoting your Facebook ad strategy while adapting to new data privacy and advertising realities is with the Facebook ...

These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy.

Running Facebook ads can be challenging, especially when you want higher returns on your ad spend. The good news is that ...