Your CMO won’t last 3 years. Here’s the conversation that would change that.

Why most CMO hires are set up to fail before the offer letter is even signed — and what CEOs should do differently.
Social Samosa

The B2B CMO role is now tied directly to business outcomes, says PwC’s Ruchi Mann

PwC’s CMO, Ruchi Mann discusses the new B2B CMO mandate, tying brand to business outcomes, AI’s impact on marketing, ...
Campaign Asia

OPINION: CMO World Tour interview with Phillip Manzi, Nokia's global director of marketing operations

Phillip Manzi believes that digital will make marketing more old-fashioned. Communications, argues Nokia’s director of global marketing operations, will be based on word of mouth strategies in the ...