While it may be daunting to take on industry giants as a newcomer, the right marketing strategies can help a new business ...

Finding the right marketing channels to promote your business is tricky. There are dozens of marketing channels, but your ...

This series breaks down some of the most effective marketing techniques for small businesses and shares standout examples of how companies can use them to strengthen their brand and build community.

Bryant offered the following example: “Need $100,000 in revenue ... Keep in mind that the best marketing plan for your business will be a customized one. “Ultimately, you should design a marketing ...

For example, the business model for an advertising business ... Affiliate business models are based on marketing and the broad reach of a specific entity or person's platform.

Before you write a marketing plan, you need to find and understand your niche. Ask yourself who the specific demographic is ...

"Ethical marketing practices." Surely the phrase is an oxymoron. Or is it? Today, many people want to be more environmentally and ethically conscious when making product purchases. At the same time, ...

The ecommerce market is full of innovative ventures that started as an ecommerce business plan. This guide tells you how to ...

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...

Rutgers Business School has launched a new online Marketing Program for transfer students. Learn more about the program structure and requirements. Marketing is the management process through which ...

Choosing the right business model is pivotal in shaping your entrepreneurial journey. Explore the benefits and challenges of ...