New York (CNN) — Build-A-Bear Workshop, the nearly 30-year-old toy brand, is having a breakout moment, eclipsing some of Wall Street’s biggest winners by targeting customers across a broad age range.

Flores joins the toy company from The Lego Group, where she held senior roles, including leading digital growth. She also ...

For a franchise as big as Pokémon, there's no such thing as too many plushie options. That's especially true when it comes to fan-favorites like Gengar. The popular grinning Ghost-Type Pokémon is ...

Eden Rios, 6, of Indiana, can’t stop hugging her bear as she looks at outfits at the Build-A-Bear Workshop inside the St. Louis Science Center on Friday, Oct. 27 2017. ST. LOUIS — Build-A-Bear ...