Brand and performance marketing objectives are often treated as competing priorities. Brand builds long-term awareness, ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Kokni replaces Richard Teyssier, who has decided to leave Puma to pursue other opportunities after 14 years with the company.

This evolution marks a shift in the role of marketing teams. Instead of managing workflows, they’re designing strategies.

The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions ...

One standout panel, “Brand as Multiplier: Why We Need to Rethink Brand vs. Performance,” brought together industry experts from WARC, BERA.ai, and System1, who stressed the need to reintegrate ...

In 2011, the Cannes Lions International Advertising Festival changed its name to the Cannes Lions International Festival of Creativity due to, according to organizers, the evolution of the industry.

In addition to brand strategy services and conversion copywriting, KPCopy also provides a range of other marketing solutions. These include social media management, content marketing, and search ...

This article breaks down the rise of realistic fashion marketing and how lifestyle fashion imagery is transforming modern ads ...

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

Nadia Kokni has been roped in as Vice President, Global Brand Marketing at PUMA. Her new role is effective January 1, 2026.