"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...

Brainrot Evolution is the new GenZ brainrot Roblox game. You eat to gain levels to unlock new brain rot forms, hatch eggs for pets, and challenge various regular enemies and bosses in the different ...

With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. Subscribe to read this story ...

The more TikTok videos and Instagram reels you’re watching, the less you’re learning. Researchers have directly linked what they refer to as “brain rot” to short-form video content on social media ...

"Ballerina cappucccina" is not the latest trend in fancy lattes. Instead, it's a dainty ballerina with a giant coffee mug for a head, a character from a popular TikTok meme in the category of ...