Hugo Boss Unveils Its/Their BOSS Spring Summer 2026 Collection

During Milan Fashion Week, Hugo Boss stole the show with its BOSS Paradox spring/summer presentation. The runway show took ...
Kansas City Star

Chiefs’ Patrick Mahomes shows off fashionable side in new commercial for Hugo Boss

Chiefs quarterback Patrick Mahomes has walked a lot of red carpets in 2023. There was one at Union Station when the Chiefs received their rings for winning Super Bowl LVII. Before that, Mahomes and ...
Sports Illustrated

Taylor Fritz and Matteo Berrettini Headline New HUGO BOSS Campaign

HUGO BOSS is making a statement in sportswear as the ATP tour heads into grass season. The German clothing line released a sportswear collection titled The BOSS ZONE in honor of the uncompromising ...
Forbes

Hugo Boss Believes It Can Reach $5.6 Billion By 2025, But Some Need More Convincing

Hugo Boss is a company with grand ambitions. Upon joining the company in June 2021, newly appointed CEO Daniel Grieder launched a strategic growth initiative called Claim 5 to take the German luxury ...