Once an independent experience, reading has exploded into the digital world, thanks to social-media platforms such as TikTok ...

There’s a new trend going around #BookTok, and it has a lot of people unexpectedly swooning. It’s called the “doorframe lean” challenge and its premise is really pretty simple: A couple stands in a ...

When adventure and morality collide, you get "The Lord of the Rings." When love and the Roaring Twenties meet, you get "The Great Gatsby." And when the world of books and TikTok come together, you get ...

If you’re an avid reader and book lover, you know this trend has seen many iterations over the years. It seems, however, that TikTokers may be having more fun than anyone else with it. Here’s how ...

There’s nothing quite like a good book. That’s why millions of people on TikTok turn to #BookTok for recommendations. Overflowing with recommendations that often make it to bestseller lists, BookTok ...

Since 2020, TikTok’s fastest-growing community BookTok (or Book TikTok), has become a viral marketing platform for aspiring authors. This new e-community has established itself as an entirely ...

On TikTok, everything is in pursuit of an aesthetic, including the books you read. BookTok is a competitive space that gets a ton of views — the hashtag currently has 132.8 billion views and counting.

Growing up, I didn’t love books. Reading for fun seemed impossible. I would only read the books assigned in school, and even had to use Sparknotes to summarize the content I was reading. However, that ...

The publishing world has a new infusion of enthusiasm and energy, thanks to an online community of book lovers on TikTok. Known as #BookTok, it's not just a place for book recommendations and reviews ...

As I reflect on my recent writing projects, a common thread seems to be emerging around the transformative power of revelations. Whether on a personal or societal level, when new information comes to ...

Barnes & Noble announced plans to open at least 60 new stores across 17 U.S. states this year, crediting the TikTok BookTok ...