"I saw it at an advanced screening in Philly — it was a summer day. My roommate and I watched the movie, and then exited the ...

8:55 a.m. July 31, 2024: An earlier version of this story credited Artisan Entertainment with launching a promotional website for “The Blair Witch Project.” The distributor relaunched a site created ...

American movie history is full of classic horror stories involving demonic possession. And then, there’s Hollywood. The iconic 1999 film, “The Blair Witch Project,” the first movie to convince viewers ...

Aya Tsintziras is a freelance writer who writes about TV, movies, and has a particular interest in the horror genre. She has a Political Science degree from the University of Toronto and a Masters of ...

Horror fans let out a collective groan recently with the announcement from CinemaCon on April 10 that Jason Blum's Blumhouse is working with Lionsgate on rebooting The Blair Witch Project. It was the ...

Blumhouse is one of the busiest Hollywood studios at the moment, and it all comes down to its approach to keeping budgets under control and always being open to surprising collaborations. This has ...

In the beginning was the Word — or, as they call it in Hollywood, word of mouth. For as long as there have been movies, studio marketers have relentlessly pursued ways to get people to talk about them ...