Jaguar gambled big this year on a total brand transformation. And in 2025, the British luxury carmaker will need to prove all the fuss was worth it. It's set next year to debut the first EV in its new ...

History has generally been kind to audacious supercar projects, and their lucky owners. It seems we're fascinated by the drama and romance involved in chasing speed records, sending the value of cars ...

Ahead of its shift to an all-EV future, Jaguar unveiled a new brand identity this year. The rebrand was roasted by many online. But some advertising vets have said it was a smart strategy. Jaguar's ...