There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...
IT’S A KEEPER: This is one pen you won’t be lending. French jeweler Tournaire and Bic have teamed up to give the inexpensive Bic Cristal, no less than the world’s most-sold ballpoint pen, a precious ...
SHELTON, Conn. The BIC Cristal ball pen was first introduced to the American consumer in 1959 and cost 19 cents a pen. Despite an inflation rate of 622% since that time, the price of the pen has never ...
BIC Cristal Pen has emerged the Iconic Ball Point Pen of the Year at the 2025 Brandcom Awards, held at Landmark Centre, Victoria Island, Lagos. The award spotlights BIC’s enduring legacy, widespread ...
The company’s “Bic Cristal for Her” pen are drawing criticism from women who consider the campaign condescending and reliant on outdated concepts of femininity. You can save this article by ...
BIC Cristal Pen, was awarded the Iconic Ball Point Pen of the Year at the 2025 Brandcom Awards, held at Landmark Centre in Victoria Island, Lagos, recently. The award spotlights BIC’s enduring legacy, ...
There are three inevitabilities we will experience during our time on this mortal coil: we are born, we will die, and sometime in between, we will use a BIC Cristal pen. The company claims to have ...
At BIC, we have long advocated for improving lives through education; it is part of BIC’s DNA as we work to improve the learning conditions of 250 million children worldwide by 2025. This year, in ...
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