In today’s music scene, YouTube has become the ultimate stage for hip hop artists to showcase their craft, personality, and story. From music videos that double as cultural statements to ...

That’s where Tuma Basa comes in. He’s currently YouTube’s Director of Black Music and Culture, and he’s been obsessing over rap videos his whole life—from his childhood as a hip-hop fan to his ...

The Best New Hip-Hop This Week includes albums, videos, and songs from EST Gee, Nardo Wick, and Will Smith. Sounds like an odd combo, right? After all, Will Smith has largely been recognized as the ...