Build-A-Bear and Mattel Creations will release products inspired by Elphaba and Glinda in Wicked: For Good on Oct. 29.

BBW's asset-light model fuels record profitability and rapid global expansion with minimal capital investment.

The business will allow customers to stuff their own adorable bear, animal, or creature, add a plush heart, and name their ...

Former LEGO VP, eCommerce and Montblanc Head of Digital to lead the brand's next chapter of global digital growth ...

ST. LOUIS — Tariffs and years of teetering mall traffic have roiled much of the toy industry. But Build-A-Bear investors are continuing to reap sizeable gains. Shares of Build-A-Bear Workshop are up ...