If you thought BMW’s emblem was reminiscent of its days as an airplane manufacturer—you’re wrong. If you thought the logo’s “Roundel” portrayed a spinning airplane propeller—you’re also wrong. Luckily ...
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BMW has a new logo—and soon every model will wear it
BMW's new logo debuted on the iX3, but this year it makes its way to every model. Did you know BMW quietly introduced a new roundel logo? Well, beginning next month, every BMW will wear the updated ...
Tracing the roots of an automotive manufacturer back to its genesis sometimes requires separating marketing spin from historical fact. Having a long-lived brand with an impressive history is one of ...
As you may have heard, BMW updated its logo for the first time in over two decades, and, since it's a thing that happened in the world, some people are not happy about it. I can see both sides here; ...
BMW had silently updated its roundel logo without any formal announcement. The new look was first introduced on the iX3 in September 2025. Now, the brand is going to use it on all the other cars from ...
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