The Bic pen company has apologized after a recent Facebook ad caused widespread outrage. The ad paid tribute to South African women on National Women's Day. But, many saw the message as sexist. It ...

There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

Talk about a #EpicFail. The pen company Bic South Africa released what they thought would be perceived as an empowering ad on its Facebook and Twitter pages earlier this week, in honor of the ...

Recently, Bic Pens approached Ellen DeGeneres with an endorsement deal: they wanted her to be the face of Bic's new Pens for Her, a duo of pastel-hued ballpoints made "for a woman's hand." Ellen was ...