Do you know how many pens are in the average American household? The answer is 114—and Gonzalve Bich, CEO of Bic, the French manufacturing giant for pens, lighters, shaving razors, and more, is likely ...

None of this is to say that I was dismissive about the idea of trying the product; the OG Big Flex 5 is my top-rated disposable razor and the only one I use with any regularity—it’s a mainstay in my ...

BIC, a world leader in stationery, today launched "Bring Joy, BIC to School," a multi-faceted, multi-partner campaign to ...

Bic is bringing back its iconic “Flick Your Bic” tagline as part of a new campaign launching Monday, Marketing Dive can exclusively share. Central to the effort is a 30-second ad that firms up a ...

2012 wasn’t a great year for BIC. Despite fifty-plus years of global success (with the 100 billionth sold in 2006, the BIC ‘Cristal’ is the best-selling pen in the world), one product launch got the ...

A July 2022 TikTok video exposed the correct way to use BIC pocket lighters: After flicking the spark wheel, instead of holding down the ignition button to maintain a flame, users should press that ...

BIC has opened submissions for the seventh edition of its Art Master Africa competition, offering a $2,000 grand prize and global exposure to creatives across the continent.According to a statement, ...

FIRST QUARTER 2026 NET SALES. Q1 organic growth of +1.6% driven by all categories, in line with expectations. Group transformation initiated in ...

From a branding perspective, it’s a little harder to say what the end result will be. Sometimes there’s a hasty retreat (remember Gap’s new logo? Or those new Tropicana packages that brilliantly ...