It took more than two decades, but the consumerization of enterprise software appears to have finally reached a tipping point ...

G2 found 51% of B2B software buyers now start their research with AI chatbots, reshaping vendor selection and decision-making. AI chatbots are influencing buyer shortlists, with 83% of buyers feeling ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Nobody negotiates the price of a Rolex or asks LV for a discount. The price is the price ...

CHICAGO, May 14, 2025--(BUSINESS WIRE)--G2 today released its 2025 Buyer Behavior Report, based on a global annual survey of B2B software buyers and validated with proprietary G2 Data to enhance key ...

B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent ...

The qualities that make B2B software easy and enjoyable to use are the same ones that enable companies to organically reach new customers and keep the customers they have. The Fast Company Executive ...

Nearly half (47%) of B2B buyers say they now use AI tools frequently when researching software vendors, according to recent research from Software Finder. The report was based on data from a survey ...

Emerging trends show that B2B software buying preferences are changing. Companies are more thorough about new software investments and would welcome as much information as possible to guide buying ...

The B2B software industry is no stranger to disruption. But amidst this next AI-fueled wave of digital innovation, one area that has undergone a particularly dramatic transformation is marketing. No ...

The rapid expansion of the salestech and martech landscapes created a solution explosion, with many buyers prioritizing platforms that can integrate into their existing tech stacks. However, new ...

The new Brex Embedded payments solution complements the company’s corporate card and spend management platform for startups and enterprises, Brex said in a Wednesday (Sept. 18) press release. “Brex’s ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The B2B sector offers entrepreneurs a compelling path to stable revenue through predictable, ...