Manufacturers are increasingly going direct to their end customers with e-commerce. Digital Commerce 360, a market research firm, estimates that U.S. manufacturers’ B2B e-commerce sales reached $543 ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

B2B buying is undergoing its most significant change in a generation. Emboldened by easy access to information, modern consumers are opting to avoid sales reps and turning to digital channels for a ...

Set up in 1998 and based in Bournemouth, Astute works with technology clients in the UK and abroad, offering B2B marketing communications services including lead generation, Gap Analysis, data ...