Blogs play important roles in B2B law firms’ marketing and business development efforts, but perhaps not the ones you think. Pick an industry, any industry. No matter which one you choose, you will ...

Congratulations! You’ve launched a blog for your B2B company. Management and the sales team are on board. The blog posts are helpful and educational. The content is focused on your buyer persona’s ...

Trade or B2B blogs have gotten a bad rap for being boring. In many cases, they deserve this reputation. But it’s also become a self-fulfilling prophecy. B2B bloggers think that they can’t be ...

In the past decade years, B2B blogging has come of age. More than 77 percent of B2B marketers are using blogs to advance their social media marketing strategies. And yet, some companies are still not ...

We’ve asked marketing experts to share best practices for organically growing a blog that not only raises brand awareness but also fosters subscriber loyalty. For many B2B brands, blogging is crucial ...

Big B2C firms can weather the loss of a few customers. But for B2B, every potential customer counts. "Coca-Cola doesn't care if it loses a few customers to a rival," said Paul Gillin of Paul Gillin ...

No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. The B2B blog team must develop content that ...

The utility of social media tools within the consumer marketing environment is fairly obvious. Consumers have adopted communications vehicles such as Twitter and Facebook en masse, and they are not ...

According to research, B2B decision-makers read an average of 13 pieces of content before buying. Your content is what can make or break their decision to go forward with your firm. But let’s face it, ...