Effective pre-implementation planning is critical for successful adoption of intelligent process automation (IPA). The comprehensive IPA pre-implementation framework outlined in this document provides ...

The adoption of marketing automation (MA) among B2B brands is not going to slow down any time soon – an indication of the increasing importance of technology for B2B marketers. If you’re either in the ...

As a marketing automation consultant, a chunk of my time is spent reviewing and correcting the setup and account structure issues I see every day in automation platforms. More often than not, ...

A critical component of modern business success is the ability to understand and balance the human and machine-driven processes that enable scalability in a competitive, ever-evolving market. They ...

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, you wear many hats. Your responsibilities encompass all aspects of your business, from its finances to its sales and ...

Automation has become the right-hand resource for many businesses looking to drive greater efficiency and get time back to focus on business initiatives that propel their organization. Take Wills for ...

Robotic Process Automation have served to help back-end processes, but now some are seeing its emergence in marketing. Marketers long for automation and currently have tools available like Marketo, ...

Automation is the future. Marketing automation, in particular, can turn a lean marketing team into a force to be reckoned with, allowing startups and growing businesses to compete with large-scale ...

Silverback AI Chatbot has announced the introduction of its AI Automation Agency framework, a structured approach designed to integrate artificial intelligence across business workflows, communication ...

Over the past few years, digital marketing has emerged as one of the most robust forms of getting your business, brand, product or service out to the masses. While it’s an extremely beneficial ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Marketing automation software is useful for all types ...