Apple is reportedly considering raising the prices of the iPhone 17 lineup, but doesn't want to blame tariffs.

The iPhone 17 lineup introduces a blend of design refinements, material upgrades, and subtle feature enhancements. However, ...

had estimated that Apple would have to raise device prices by about 30% if it wanted to fully offset the impact of tariffs on its earnings. A 30% increase would mean the base iPhone 17 model ...