Apple shareholders voted down a measure on Tuesday to end the technology company’s diversity, equity, and inclusion program. The world’s leading technology company rejected a proposal from the GOP-aligned National Center for Public Policy Research in a vote that broke with an increasingly anti-DEI trend set by a host of major U.

Advocacy groups and corporate engagement advisors, who called on Apple to abandon its DEI initiatives, reacted to the failed shareholder vote to nix the respective programs.

Apple shareholders vetoed a proposal this week that would have eliminated the company’s DEI policy, standing in stark contrast from its technology counterparts that have recently rolled back inclusion policies,