Apple says it doesn't plan to build a search engine to compete with Google. It claims the project would be difficult and expensive. My own view is that an Apple engine probably wouldn't work well, and ...

Apple has been gathering website data for years through its Internet crawler that uses the user agent, Applebot. The harvested data has in the past been used in the context of Siri and Apple’s ...

We've discussed the prospect of Apple making a Google Search rival for years, and reports have said that work on an Apple Search product has already begun. Apple already uses its own search products ...

“In a choice screen world, Apple needs a viable alternative to Google; Apple only needs to generate revenue per search 36% of Google to be made whole,” analysts led by Ken Gawrelski wrote in a note, ...

Apple stock benefits from the Google search deal, but I argue Apple should rethink its search experience and move toward an AI-first broader ecosystem. Apple lags in AI compared to peers, and a true ...

The recent court ruling forcing Google to relinquish its lucrative deal as Apple's default search engine has ignited speculation about the tech giant's next move. This question alerted people to think ...

The court ruling that Google is no longer allowed to pay Apple $20B+ a year to be the default search engine raises the question: What now? One potential answer being suggested is that the iPhone maker ...

Apple reportedly has an AI search in the works. The AI search experience could have a standalone app and power Siri. Timely and strategic release with broader success of AI search engines. With the ...

The paid agreement that Google has with Apple to be the default search engine on the iPhone and other Apple devices violates antitrust law, a federal judge ruled today (via Bloomberg). Google has long ...

While the Department of Justice has accused Google of a range of anti-competitive behaviors, the judge in the case has said that the Apple search payment is “the heart” of the matter. The implication ...

Apple Inc. is planning to launch its own artificial intelligence-powered web search tool next year, stepping up competition with OpenAI and Perplexity AI Inc. The company is working on a new system — ...

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers ...