Anchor text variation is one of the best ways to tell Google what a specific web page is about. It is used to help readers find more information about a topic and also factors into ranking your web ...

Anchor text is the clickable text attached to a hyperlink. It tells readers what to expect from a link, and it helps search engines understand what the linked page is about. But not all anchor text is ...

Google’s John Mueller answered a question about the best anchor text to use for internal, inbound and outbound links. His answer covered a wide range of linking scenarios. What’s the Best Practice for ...

I recently saw a poll in a private Facebook Group where many people voted that nofollow links can help rank a site because of the anchor text. Can nofollow anchor text help rankings? Take note that in ...

Link-building is often an uncertain practice: You don't know for sure that you'll get any backlinks; and, if you do, you can't guarantee they'll be on the sites you want, with do-follow status, and ...

The question of which anchor text does Google count when you have the same link multiple times on your page, linking to the same location, is not a new question. We have been covering it since before ...

Anchor text optimization is vital for successful SEO campaigns. Whether for backlinks or internal links, your anchor text must be chosen wisely for your site's link profile to stay on the good side of ...

(Anchor text is a hyperlinked phrase, such as click here, that links to content that typically exists on another web page.) If anchor text is not keyword-rich, revise it, Fasser says. This can help ...

What if you had the same hyperlink twice on the same page but the first hyperlink used one set of anchor text and the second hyperlink used a different set of anchor text. Is that a bad thing?

If you have a long post or page on your WordPress blog, consider creating an anchor link. An anchor link, or jump tag, enables you to create a hyperlink to a part of the same page so that customers ...