In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

Amazon's Ring unit touted a "search party" service in its Super Bowl ad, but one critic called the app a "surveillance nightmare." ...

Amazon's Alexa Plus Confounds Chris Hemsworth in Big Game Ad as the AI Tool Launches ...

Ring's decision to cancel its partnership with Flock comes as tech companies face growing pressure to reexamine their work with federal agencies.

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

I think most Amazon Prime Video users were at least mildly annoyed when the streaming service introduced ads a few months ago. While there is an option to pay more monthly to cut ads, I can’t imagine ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Amazon Ads has launched an agentic AI tool called “Creative Agent” for UK advertisers to create ads from ideation to execution within a chatbot, for no additional cost.

After snagging $1.8 billion in the 2024 upfront, Amazon is poised to bring even more ways for marketers to advertise on Prime Video in 2025. By Alex Weprin Senior Editor Earlier this year, Amazon‘s ...

Amazon shares sank more than 9% in after-hours trading on Thursday as the tech and e-commerce giant reported mixed results for its fourth quarter and a higher than expected spending forecast for 2026.