T. Barnum’s hype, got caught up in the “new, improved, and lemon-scented” pitches from the 1940s to the 1960s, and welcomed the rise of marketing and advertising agencies focused on this field.

This community-organized movement served as a social commentary on the tension and asymmetrical dynamics between art and advertising ... Laura Mai, Marketing Director at Grit Blueprint & freelance ...

Increasingly used in marketing, design, and the entertainment industry ... industries like branding or fashion can attract a ...

The next decade presents an opportunity for a renaissance in advertising creativity. By leveraging new technologies wisely and reimagining agency structures, we can overcome the challenges ...

With United States elections to take place in just a few weeks, once again we see marketing as a form of theatrical art. To ...

Recent changes in advertising platforms and privacy ... remember that the art of crafting compelling, persuasive messages ...

Digital is both a friend and foe to creativity, says Will Hurrell of Will Hurrell PR. It’s time we addressed some of the ...

Have you ever wondered if AI truly revolutionizes marketing and creative industries? While AI enhances data analysis and ...

Once you reach certain thresholds on these platforms, you can start earning money from creator funds, advertising ... from affiliate marketing, brand sponsorships, and working with an ad network to ...

These might simply be emotions for any human high on the festive spirit, but for brands, this emotional landscape is fertile ground for meaningful marketing. Take for instance the concept of FOMO ...

In today’s rapidly evolving marketing landscape, where multiple media coexist to meet diverse consumer needs, out-of-home ...