The release of "A Minecraft Movie" meal at McDonald's helped turned its fortunes around. - Jakub Porzycki/NurPhoto/Shutterstock McDonald’s sales have finally turned ...
McDonald’s UK&I has appointed Tim Kenward as chief marketing officer to oversee all aspects of the marketing function.
McDonald’s Corporation MCD is leaning into a bold and emotionally resonant marketing strategy to counteract declining traffic and macroeconomic pressure across key consumer segments. In the first ...
New York (CNN) — McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s largest marketing campaign ever. Sales at McDonald’s US ...