In its upfront ad presentation Wednesday, Warner Bros. Discovery announced a number of advanced advertising products for its streamer, Max. Chief U.S. advertising-sales officer Jon Steinlauf said ...

LONDON, UK - March 2021: Pinterest logo, popular image sharing platform Pinterest wants to woo advertisers with shoppability. The social media platform unveiled several new ad products and ecommerce ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.

Meta is chasing two advertising trends – short-form video and retail media – and it’s doing so by leaning into the biggest trend out there: AI-based ad tech. On Tuesday, Meta released new products in ...

Building on its growing suite of video features, LinkedIn’s new ad products and partnership with Adobe focus on helping B2B marketers and business influencers gain higher engagement and impressions, ...

Many companies still treat brand and performance marketing as separate efforts, often isolating brand initiatives from key KPIs and unit economics analysis. Traditionally, brand marketing focuses on ...

Artificial intelligence is coming for the quietest corners of the frame. Elon Musk’s xAI is pitching technology that can slip digital billboards, branded coffee cups, and clickable products into ...

Disney announced a range of new products and tech partnerships aimed at improving the interoperability of its products and increasing shopability at its tech and data showcase last week, held for the ...

Tubi has launched a set of new ad products, including “Wrappers,” which lets movie studio marketers secure prime real estate on the streaming service’s home screen. The Fox Corp. subsidiary made the ...