Adidas has a fresh new logo for its new 2026 World Cup kits. Featuring a UV print that unveils a hidden monogram, the logo-within-a-logo design is a playful twist on the brand's iconic emblem. Thanks ...

Adidas will drop its opposition to a trademark application by Black Lives Matter for a logo that features three parallel stripes, according to a statement Wednesday, two days after the sportswear ...

You don’t have to be a sneakerhead to appreciate adidas’s iconic logo. From Nike loyalists to Veja enthusiasts, everyone recognises those tell-tale three stripes. And yet, few of us actually know what ...

Adidas reversed course on Wednesday after filing a complaint with the United States Patent and Trademark Office on Monday calling for the government organization to reject a Black Lives Matter ...

In a world that's becoming increasingly visual with the growth of photo-based platforms like Instagram and Snapchat, this ranking of logos' appearances on social media demonstrates the power of brand ...

Adidas reversed an attempt to block a Black Lives Matter logo from being trademarked, just two days after asking U.S. authorities to reject the design. “Adidas will withdraw its opposition to the ...

Sportswear maker Adidas on Wednesday reversed course 48 hours after asking the U.S. Trademark Office to reject a Black Lives Matter application for a trademark featuring three parallel stripes.

This past month, Adidas lost its highly publicized trademark infringement lawsuit against luxury fashion brand, Thom Browne. The lawsuit stemmed from Thom Browne’s use of a “four stripe” logo design ...

Adidas AGADS-1.27%decrease; red down pointing triangle said it would drop its opposition to Black Lives Matter’s bid to trademark its logo design, which, like the sportswear company’s emblem, features ...

After arguing that the three-stripe trademark could confuse consumers, Adidas retracted its opposition to the Black Lives Matter logo with the U.S. Patent and Trademark Office Wednesday morning.