Picture this: an enterprise employee clicks on what appears to be a verified ad from a trusted brand on Google. But the ad is anything but verified – it’s convincingly spoofed and redirects to a ...
The advertising stack is bloated because there are too many hands reaching for a piece of the pie. But as we add systemic measurement into the mix, the economics of programmatic begin to collapse.
Pubstack, a leading programmatic advertising solution for publishers, proudly announces a strategic partnership with The Independent, one of the UK’s leading news titles. The relationship will enable ...