Editor's Note: Citing that its analysis was based on dated data that "did not properly reflect the current situation regarding ad fraud," the ANA has killed a link to it and that now dead link has ...

A year after it stopped advertising on social media platforms, Starbucks Corp. was the leader among 25 QSR brands in social media ad spending and ad engagement in an analysis of some 4,800 paid social ...

AI-powered tools are quietly reshaping how Meta's advertising strategies are uncovered. In 2026, ad library scraping will make it possible to identify which creatives convert and which targeting ...

Reviewing competitor ads is an essential part of ad text creation or QA for any marketer. And after locating the ads, it is key to have a systematic approach to analyzing them. For paid search, this ...

GA4's analysis hub provides templates designed for ad hoc analysis, making it a central location to work with and explore data visualizations. Analysts are demanding analytic tools deliver features ...

Even before major brands like Apple, Disney and IBM paused their ad spending on X in the wake of Elon Musk’s endorsement of an antisemitic post, the company formerly known as Twitter had seen its ...