ASA have looked at both Flora pro.activ and Benecol's claims in certain consumer materials. Unilever Bestfoods welcomes the independent review by ASA yesterday, which confirms that when eaten with a ...

An advertorial for Flora pro.activ which appeared in the Telegraph is found to have breached the advertising code for not making it clear that the article was a marketing communication. The article ...

Online portal Flora pro.activ, owned by consumer goods company Unilever, has chosen UK professional network, Doctors.net.uk to run an educational and information programme targeting GPs across the ...

Unilever UK is to put GBP15m (US$29m) behind a relaunch campaign for Flora Pro-activ. The re-launch is designed to stop “customer confusion about cholesterol-lowering products”. Judith Bruins, Flora ...