The Royal Pop collection of brightly colored watches on lanyards is part of AP's longer-term strategy of attracting the next ...

One sells millions of low-cost watches, the other makes luxury watches that sell for millions. One may stand to gain more ...

Add Yahoo as a preferred source to see more of our stories on Google. (Photo Illustration by Timon Schneider/SOPA Images/LightRocket via Getty Images) Audemars Piguet and Swatch’s new “Royal Pop” ...

Swatch and Audemars Piguet reveal the Royal Pop, a collection of eight pocket watches that are already leaving watch amateurs, collectors and experts very divided.

Viral videos from Bengaluru’s Phoenix Marketcity show massive crowds pushing through barricades during the AP x Swatch watch ...

There's an arms race to create the definitive third-party option. Don't get fooled by the opportunists ...

Swatch and Audemars Piguet's Royal Pop drop has fans camping in Times Square. The pocket watch collaboration has drawn excitement and division.

The Audemars Piguet x Swatch 'Royal Pop' combines Swatch's technical innovation with Audemars Piguet's Royal Oak design.

Audemars Piguet and Swatch partner for Royal Pop, a watch collection that's sparking excitement and debate among collectors and enthusiasts.

Audemars Piguet is largely known for one watch: the Royal Oak, which happens to be one of the most iconic watches ever made. But AP makes a lot more watches than just the Royal Oak, and the brand has ...

Located in the heart of Buckhead Village District, the house spans nearly 10,000 square feet across two stories. The ground floor features a curated collection of AP timepieces that spans historic ...

Over the past week, speculation surrounding the upcoming collaboration between affordable watch brand Swatch and luxury giant Audemars Piguet has flooded the feeds of every watch fan on the Internet.