7Up is kicking off the summer with a splash of fruity excitement! The beloved soft drink brand has unveiled its new Endless Summer Watermelon and Strawberry Soda, blending the sweet, juicy essence of ...

Add Yahoo as a preferred source to see more of our stories on Google. If there’s one time of year that taps into our childhood nostalgia, it’s the holidays. From family traditions to nostalgic recipes ...

In 7UP’s latest commercial, the soft drink is aiming for a montage of feel-good moments to create a warm, happy feeling — and they hit the mark. It’s hard not to feel nostalgic watching a series of ...

7UP has unveiled a revamped packaging design, marking the first significant update to its visual identity in more than seven years. The redesign not only aims to modernise the brand's look but also ...

The global repositioning highlights 7UP's distinct ability to be the ultimate refreshment for any occasion, brought to life through product innovations and culturally resonant creative campaigns ...

power of the enigma lies in its ability to enthrall, to capture the imagination. As a society, we delight in the little mysteries that don't immediately yield up their answers, which is why products ...

When it comes to getting rid of colds, there are a lot of theories out there. Some people take Vitamin C tablets like they’re going out of style, others opt for zinc. Others still turn to 7UP to ...

7UP has unveiled a new visual identity, packaging, and positioning in its first major design overhaul in seven years. The redesign is the product of 7UP’s new ‘UPliftment’ brand strategy, which ...

Crack open a can of Shirley Temple and get ready for the holidays — courtesy of 7UP. “We are thrilled to confirm that 7UP Shirley Temple is on the way,” Andrew Springate, chief marketing officer at ...

They're impossible to mess up!

If you're a science geek who loves crazy chemical reactions, this video is for you. Sadly, there's no taste test afterward. Journalist Bonnie Burton writes about movies, TV shows, comics, science and ...