Chevy's El Camino may be a far more popular model among the petrolhead crowd, but it actually came out two years after the Ford Ranchero as an answer to the Blue Oval's pickup – or ute, as Aussies ...

Ford's marketing executives borrowed from 19th Century Hispanic California history to name a new light pickup that was introduced in the 1950s. Comprised of automotive components as opposed to truck ...

View post: Ford Adds 1,000+ Jobs to Boost F-150 Production After Supply Setback The Ranchero, of course, was Ford’s car-based pickup, and Ford took advantage of its Torino roots by offering the same ...

After World War II, Ford was fighting a losing battle to seize Chevy's crown as the king of the truck world. Ford's first F-Series pickup, introduced in 1948, was overshadowed by Chevrolet's more ...