Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that ...

In an effort to spread awareness of the dangers of drinking too much soda, health advocates created a powerful music parody of Coca-Cola's iconic "Hilltop" ad from 1971, sang by real people suffering ...

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

Named ‘Drink in America’ the three minute-long film sees the quaint, folksy and very 70s original song reimagined with a ...

While Pepsi spent years calling itself the "choice of a new generation," Coca-Cola was busy creating commercials that helped define those generations. From emotional Super Bowl moments to futuristic ...

Brands are gearing up for America’s 250th birthday celebration. But invoking an all-inclusive patriotism that doesn’t ...