From a certain point of view, it’s a good thing that Studebaker barely had two nickels to rub together in its later years. Otherwise, they might never have relied on the 1953 Starliner/Starlight coupe ...
In 1954, Studebaker and Packard formed a merger in a desperate attempt to survive the aggressive Ford-GM price wars. Things didn't go as planned, and both companies went bankrupt in the 1960s. But not ...
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